1. Enhance the Accuracy of Website Traffic Data
There is a frequent need to differentiate and segregate various kinds of traffic in Google Analytics Dashboards and reports. For instance, a lot of brands need to minimize or eliminate spam, internal traffic and abrupt visits from partners. Normally this id done by eliminating filters in Google Analytics.
Google Analytics is able to control the number of filters up to 100. In case you have a big number of internal IPs you need to exclude, you should turn towards Google Tag Manager to apply blocking triggers. These trigger come with an custom variable plus a custom event trigger.
One thing to keep in mind before using this is that this would exclude these types of traffic from all Google Analytics views. This would also include the unfiltered view.
2. Apply structured Data
Using structured data is the best way to improve search results organically. But would be fairly difficult for the marketers to implement. This happens especially when ones needs to depend on technical resources. GTM enables the no-developers to apply structured data on various pages of the website as per their need.
3. Guarantee Accurate indexing
With the help of Google Tag Manager, we can plan out URL variables to locate any additional parameters which could have been added. After that we can also develop a custom-made HTML tag using JawaScript code to insert self-referencing canonical tags on the <head> section in the page.
4. Import marketing automation parameters
A big number of companies utilize marketing automation software to get a hold on lead data in order to track them through sales funnel. Now with the help of Google Tag Manager you can efficiently implement lead-tracking techniques. And then feed this data to Google Analytics.
Due to the built-in feature of variable fist-party cooki, GTM is very much capable to insert data in addition to other parameters in Google Analytics.
5. Learn website behavior
Using GTM would enable a user to keep a track of user behavior, actions and conversions with reference to auto events. For Instance, one could keep an eye on clicks on various areas of the page, interactions with videos or user behavior.
This can also help in tracking downloads and form submission behavior. These insights are extremely important to assist marketers to improve engagement and conversion
Enjoy the benefits of Google Tag Manager
If you are depending on your company’s old tactics and waiting for web developers to bring your ideas to reality and improve your marketing results. Fear not, start using Google Tag Manager and take control of your own success. This could be one of the most liberating experience for a digital marketer.