Digital Marketing Strategy
It is vital to develop a successful online business to have a smart digital marketing strategy. You need to have a strong game plan to succeed in the online marketing world. There are 5 fives you need to avoid doing while you are creating a digital marketing strategy. They are as follows:
Creating Uneducated Content
We get that you are trying to sell a product not pass a test. But the truth is it is no less than a daunting test. People are bombarded with all kinds of advertisements all day. If you create just another generic ad, it is probably going to be ignored. You should shift your focus towards educating and informing your audiences about your products. If your product can solve a problem, educate the people about the problem first so they could understand its important.
For example if you are a restaurant or have a traveling agency add more pictures to attract people. Use can also add panoramas to add a bit of oomph. Great businesses don’t try to sell tickets, they sell the overall experience.By doing so, you would be building a relationship with your niche clients. This would get you more business than to just make another dumb and dull ad.
Choosing the Wrong Channels for Promotions
You can reach your global audiences through different social media channels. It let’s your reach out people spread across the world. But only because you can reach everyone, doesn’t mean all of them are your potential audience. Hence, we advice you not to use social media channels which don’t have the right people for you.
You need to make a smart strategy about where can you can find your customers. Use Facebook, Twitter, Email newsletters, LinkedIn, PPC, SEO, blog posting and Viral Content Campaigns or any other digital marketing strategy that suits you. Channel your efforts in the right direction.
You can also get in touch with your current customers to find where you can get your potential customers.You can also add buttons on your social media sites to get an idea about which one of them get more clicks. It might take some time to increase your reach, but it would definitely give your business a great boost.
Lack of Defined Goals
We need to make one thing clear “Do more posting on Facebook” is not defined goal. But “post our specials on daily basis” could be a better approach. There is another approach to this situation. Which is “posting our specials and measuring the sale ratio in the given days”. Measuring helps you get a clear picture of what is working best for your business. This lets you be more focus and goal oriented. If posting specials everyday is not working for than maybe it is time to change your approach. It surely doesn’t mean that a respective social media channel is not working for you. It just means that you need to change your strategy regarding it.
There could be certain goals which are difficult to measure. For instance, if you have started a blog post. You are educating the people about the problems your products can solve. It could become difficult to draw a direct relation between the content and the sale. Someone could have found your site, visited it a couple of times to learn about their problem and than choosing your for the job. When you ask them they woud say “we found you on Google”. But that doesn’t mean your blogs had anything to do with it.
For such situations, try and write 2 educational articles every week. This would bring your website up in the search results. This way you would get at least something out of your efforts.
A directionless Approach To Deal with Digital Leads
After you start gaining results from your digital marketing campaigns, what would you do with them? Do you know what measure to take when a customer takes a specific action? For instance, if you can a query about one of your blog posts through Facebook. Does the people handling your Facebook know how to handle it? All of your efforts could go to waste if you would start selling them product instead of educating them about it.
For your digital marketing strategy, you need to have a plan of your goals. But you also need to know how would the inquiries about your particular goal would be taken care of. People could be here to make a buy. But first find out what brought them here. You and your whole team should know how to handle a particular inquiry. They should also know how to track where the lead came from.
Having Too many Unreal Expectations
People won’t be suddenly ready to buy all of your products just because you are selling them on the internet. It could be both, a hit or miss situation. You need to continuously revise your tactics and strategies to know where customers are at. It could be long road till you start hitting the bull’s eye. You might not get a thousand followers on Facebook on your first month. And your blog post might not be drawing in traffic. But this certainly doesn’t mean that you should give up on that strategy.
For a successful digital marketing plan you need to avoid these mistakes and get your business going in a more professional way. Have something to add to this? Comment below and let us know.