What Is the Future of SEO, Online Advertising and Social Media Marketing Withholds
The marketing technologies of today’s world were reflected in the fictional films of the 80’s. Man have been making assumption about upcoming technological breakthroughs and AI machines which can perform compound actions just by a simple voice command. We now live in the age of internet with an endless stream of possibilities. This is revolutionizing the marketing world. Brands are now trying to match their pace with the latest technologies and their changing customers’ demand. People have a shorter attention span and focus ratio. This has made it very difficult for the brands to make some business. It’s no longer about selling the product, it is about engaging with your audience. Speaking of this, Let us talk about the future prospect of SEO, Social Media and Online Advertising and how they can be useful to attract customers.
How Search Engine Optimization (SEO) Will Continue To Flourish
With the continuous advancement in technology it is no longer difficult to look into the future with great precision. Hence, it could safely be said that SEO would keep booming and gaining popularity one way or the other.
There have been prediction regarding the SEO industry that it would grow to an approximate number of $72bn by next year and $79bn by 2020.
These numbers are not at all that shocking. As the older and younger generation both, are trying to keep up the pace with the modern technology.The number of internet users around the world is vigorously growing. There are endless options for search visibility. After all the traditional types of marketing would fail, the marketers would be forced to explore different types of Online Advertising. They would have to completely shift towards inbound marketing.
This won’t be an easy transition as the number of brands would increase and so would the cost. But SEO will adopt with the changing situation along with the people using it. There are a lot of guidelines out there now to help business choose the best SEO strategy for their business. With the AI technology taking over the world, people would have more time to perform online searches.
Advantages of Online Advertising
You can choose so many platforms for your brand endorsement but lets be real, Online Advertising is the heart and sole of the internet. This is the main reason why the greater number of web pages are available free of cost. Business need to align their physical marketing strategies with their online strategies. They have to make it more personalized and integrated. They also have to explore different option to engage and attract their customers in the best way possible.
Social Media Marketing Prospect
Nowadays, social media has gone beyond the consumer dominant state. It has now become a battlefield centered around metrics and online engagements. Metrics for example likes, Retweets, followers, views defines a business success now. Brand are trying to get maximum click-through rates and actions to sell their products and engage with their niche clients. Now it is the aim of every brand to have a dependable Return On Investment (ROI) to get the best online results. People would focus on making their content more engaging and of the sort which resonates with their audience. This includes videos and customized ad which forms a connections between a business and their clients.
One needs to understand that what interests their audience and what content they are most likely to share. It is a continuous effort to learn and apply tactics your customers expect from a business. Hence, good content is not a part of the marketing strategy, it is the marketing strategy. Furthermore, social media does and will continue to make personal interactions with the people. As people can just inbox their favorite brand instead of writing them a formal email. And engage in a two way conversation.
This world is always on the move. It is full of new opportunities, marketing channels and techniques. Hence, the best SEO, Online Advertising, Social Media or any other strategic approach would be to test, analyze and choose the right tools to grow in the online business world.