Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
What is Google SEM?
Google AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.
What does the Acronym SEM stand for?
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages SERPs through the use of paid placement, contextual advertising, and paid inclusion. There’s no mention of SEO in that definition.
How does search engine marketing work?
SEM can be divided into two categories: organic and paid. Both are important. As you might expect, “organic” SEM is a “natural” way to improve your ranking in search engines and therefore drive traffic to your website. The most common form of organic SEM is search engine optimization (SEO).